Channell Corporation

When Channell's website redesign stalled during development with a San Francisco design agency, I was brought in to lead the project to completion. As Contract Art Director, I redefined the visual direction through a simplified UX/UI architecture and a more cohesive color system, helping transform a complex redesign into a polished digital experience. The project also included directing and producing an original brand film and photographing more than 50 products at the company's headquarters in Dallas, creating a unified visual library that elevated the final launch.