Casamigos Tequila

During the summer of 2017, prior to Casamigos Tequila's acquisition by Diageo, I contributed to the brand's digital marketing efforts through the concepting, production, and execution of original video content designed for emerging social and new-media channels. The project centered on creating visually compelling cocktail and lifestyle content that showcased the product in authentic, experience-driven settings rather than relying solely on traditional advertising. By combining art direction, photography, video production, and graphic design, I developed assets that reinforced Casamigos' premium brand identity, increased audience engagement, and supported the company's continued expansion during a transformative period in its growth trajectory.

Role
Art Direction, Graphic Design, Video Production, Photography